Whether it’s conducting business negotiations, communicating a leadership vision or consoling a friend, a powerful, well-told story is the single greatest tool for effectively communicating ideas.
People listen to and connect with stories because they quickly enhance the teller/listener relationship allowing for a greater exchange of empathy, people understand stories because they simplify complex ideas and people remember stories because they ignite a part of the brain that assigns meaning – the key to remembering.
How to tell a good one?
A compelling story needs a challenge, a struggle and a resolution. Try creating an element of surprise by setting an expectation and then violating it or using metaphors and analogies to evoke images, create an emotional connection and enhance memory.