Tell to Win by Peter Guber

Some Key Takeaways in 100 Words

Quick Overview


Whether it’s conducting business negotiations, communicating a leadership vision or consoling a friend, a powerful, well-told story is the single greatest tool for effectively communicating ideas.

Why stories? 
Tell to Win by Peter Guber
People listen to and connect with stories because they quickly enhance the teller/listener relationship allowing for a greater exchange of empathy, people understand stories because they simplify complex ideas and people remember stories because they ignite a part of the brain that assigns meaning – the key to remembering.

How to tell a good one? 

A compelling story needs a challenge, a struggle and a resolution. Try creating an element of surprise by setting an expectation and then violating it or using metaphors and analogies to evoke images, create an emotional connection and enhance memory.

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